Augmented and Virtual Reality is the next big thing in the technological field.
AR software market was valued at USD 2.13 Billion in 2016 and is expected to reach USD 35.22 Billion by 2022, growing at a rate of 57.36% during the forecast period.
Major drivers of this hike are the increasing demand for 3D visualization in the medical, e-commerce and retail sectors, while the most promising device for the augmented reality software are smartphones.
Consumers gained familiarity with mobile devices, interacting naturally with them (for example with voice commands) and are more and more interested in new ways to access information, use services and enjoy entertainment.
For example, consumers could receive product suggestions while in-store, based on their shopping list or previous purchases, and could buy a product just scanning a code on the packaging. While at home, consumers could be suggested to try a recipe based on the food they have in the fridge, add items to a shopping list or directly order the same on e-commerce.
AR will make easier to access the information consumers seek in order to decide to buy and they will be able to find it just scanning the packaging.
Moreover, AR will offer marketers new ways to communicate and promote their products, displaying videos, playing music and more with interactive labels, just as the one realized by our client IPE Innovaciones.