Bring out the special effects
and gain consumer attention in store
Once on the shelf, the product has to stand out and catch the consumer attention.
How can that be simple in a world with more and more products struggling for being noticed and chosen?
For achieving eye-catching differentiation you have to continuously innovate and experiment.
Talking about shrink sleeve packaging, a new way to make your product more attractive and precious is exploring innovative designs with particular effects, as in these examples:
But it's not just pigmented and finishing
The last novelty on the market are the holographic and iridescent films. These shrink sleeve films offer unique glows, are printable just like all the other films and give a precious touch to the product.
Smirnoff created a limited edition bottle with iridescent glows making each bottle unique.